CLIENT

Fûhn Restaurant, China

SCOPE OF WORK

Branding Strategy,
VI,
Collaterals

DESCRIPTIONS

Food is one of the important basic needs. If people are capable of satisfying their own needs, they end up striving for more in their lives. Especially in China, a large population forms a large market, brands should take advantage of an opportunity.

The problem is, how could a brand stand out from the crowd and influence the purchasing behaviors of their target customers? To shape their perceptions, and make them not turn their eyes away from you since they have discovered you. 
Therefore, we repositioned 壹淼 (Fûhn), a Vietnamese Pho restaurant that featured North-American style started to launch in China, by magnifying its non-traditional and trendy image and features from the repackaged visual identity, such as logo, menu, and name card design to differentiate it from other Vietnamese restaurants and match with its authentic Vietnamese cuisine.