CLIENT

Bank of China (Hong Kong) Limited

SCOPE OF WORK

eDM Strategy,
Design,
Animation,
Programming,
Copywriting

DESCRIPTIONS

When was the last time you read an eDM?

Most of the brands invest a huge amount of money in eDM. However, its effectiveness is deteriorating amid lengthy and boring content. Most importantly, while using smartphones for reading is already widely popular, most of the eDM are still not designed to fit with such kind of media consumption behaviour. We then work with our clients to create a series of mobile DMs that put mobile usage in top priority. Vertical in format, bite size content, mobile responsive with layout design works best with mobile, the newly launched Mobile DM quickly becomes a valuable channel for reconnecting the brands and its customers.