CLIENT

Café de Carol

SCOPE OF WORK

Branding,
Advertising Strategy and Idea,
Creative Development

DESCRIPTIONS

Like many traditional brands, Café de Carol is considered to be rather nostalgic than trendy, struggling to expand its business to the younger generation.

Retrained by its image and lack of advertising, Café de Carol’s online ordering platform, eatCDC.com, had been under the radar during the era of e-commerce. 

“Place instant order, enjoy instant happiness” To better capture the essence of the platform as well as Café de Carol’s branding, the Chinese name #即刻樂飲食平台# is created. 

In light of Café de Carol’s current image, we have created a set of artworks that captures the relatable interesting real-life situation with colourful eye-catching yet effective layouts, bringing a breath of fresh air to the “old-fashioned” advertising materials. 

MOTION DISPLAYS