CLIENT

Bank of China (Hong Kong) Limited

SCOPE OF WORK

Advertising Strategy and Idea,
Creative Development,
Video Production,
Motion Graphic Design

DESCRIPTIONS

What does cross border mean to you?

Cross border is not only about geographical relocation, but the courage of stepping out from one’s comfort zone for a greater goal .
It is an adventure, a challenge and a mind game.

However, most of the cross border financial service providers simply focus on the generic and cold offerings, but never ever look into the emotional needs of the consumers. As the leader of the cross border financial segment, BOCHK would like to remove the uncertainties of our consumers by ensuring that all voices are heard and all aspects of the move will be carefully handled.

The campaign combines an overarching brand video and a number of communications highlighting the pillar services like the Wealth Connect Service.