CLIENT

BOC(HK) – Private Wealth

SCOPE OF WORK

Strategy and Advertising Idea
Creative Assets Production
Communications Tactics

DESCRIPTIONS

Guiding the next generation to flourish is the ultimate legacy. There’s no better way to share this emotion and connect the brand with HNWIs by leveraging on the first hand experience of a renowned “Good Father”. 

This year, Hacken Lee, was invited to be the brand ambassador of Private Wealth, BOC(HK). Through his role as a father and his rich personal experience, he brought out the key to wealth inheritance, which is far beyond rich but a continuation of wealthy ideas.

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