CLIENT

Bank of China, HK

SUB-BRAND

Wealth Management

SCOPE OF WORK

Branding
Advertising Strategy
Video Production
Social Post – Content and Design
Artistes line up and management

DESCRIPTIONS

Future. Most of us would like to peek at what it looks like, and yet some young professionals have already tasted it in the very first place. 

As a brand designed for millennials who see wealth management as a lifestyle and an attitude rather than just personal finance management, Wealth Management of BOCHK provides ahead of trend social content matching with hot topics in town time by time. Seeing coding as a “Must have” skill set for the next generation, we partnered with Preface Wine and Dining, HK to provide “Taste the future” content and experience to both of our existing and potential Wealth Management customers. Apart from future drinks, we also introduce a number of sustainable foods for our customers.

OUR IDEA:
Taste the future

Online Video