CLIENT

Bank of China (Hong Kong) Limited

SCOPE OF WORK

Branding, Advertising Strategy and Idea,
Creative Development,
Bite Size Video Production,
Contentainment Video Production,
Website Copywriting and Art direction

DESCRIPTIONS

Wealth management is more than financial management, but a representation of lifestyle and attitude. 

With wealth in hand, millennial consumers are looking for financial services that fit their aesthetic while able to take their lives up a notch, to “Live Next level”. 

#Live Next Level is a campaign that targets trendy, busy millennial millionaires, promoting BOCHK Wealth Management services with efficiency and attractancy.