CLIENT

Bank of China (Hong Kong) Limited

SCOPE OF WORK

Branding, Advertising strategy,
Online video, Photography,
Display Advertising,
Website Design,
eMagazine strategy,
Display Ads,
Design & Programming

DESCRIPTIONS

Is wealth just a number? 

For those with a lust for life, wealth is both a journey and destination. It’s about enriched experience and legacy. This is what indeed the high-net-worth customers are craving for.

Sadly, most of the brands that provide privileged banking services in the market overly talk about its investment functions but seldom touch the hearts of the customers. 

#WealthBeyondNumber is a campaign to launch the Private Wealth of BOCHK by reconnecting with the high-net-worth customers emotionally.