CLIENT

Café de Carol

SCOPE OF WORK

Branding,
Advertising Strategy and Idea,
Creative Production,
POSM Design,
Facebook Post – Content and Design, Mini Concert Design

DESCRIPTIONS

Cafe de Coral wants to rejuvenate its membership program, Club 100, by re-connecting with Generation Z. Coupons and Jetso are the key to success in the past which clients would like to keep. 

How can we repackage the above benefits without making it too hard sell and distancing from the young segment who has no patience at all?

Our Idea
We leverage on the popularity of the fake hipster culture (偽文青文化) and turn all factual benefits into a nonsense and yet interesting call-for-action copy

Media Adaptations