CLIENT

Carlsberg Group

SCOPE OF WORK

Branding,
Advertising Strategy,
TVC,
video & Print Production,
Content and collaterals Creation

DESCRIPTIONS

Carlsberg claims that its’ newly launched Smooth Draught offers extraordinary smoothness to beer lovers. 

Smoothness, however, is an abstract aftertaste. Without tasting it personally, it is hard for customers to articulate what it tastes like. 

We found that there is a popular tongue and cheek in Cantonese – Sweet and slippery tongue plays with the word “Smooth” cleverly which means smooth and smart is already well-rooted in our customers’ daily life. 

We therefore create a O2O campaign to play with this popular slang with playful executions in order to touch and entice millennials and Generation Z.