CLIENT

Futu securities international (hong kong) limited

SCOPE OF WORK

Branding, Advertising Strategy,
Video & Print Production, Design

DESCRIPTIONS

We all want to be certain about the future. 

However, 2020 is a year full of tremblings. When people are extremely anxious about the future and caution about spending, how can we induce them to open their wallets and invest more? 

Investment – it’s the rocket for personal wealth growth in good times and yet the lifebuoy in bad times. Inspired by such insights, we boldly repackaged Futubull, an online stocks trading platform targeting the digital native customers as a gear for those who are looking for full investment support and aggressive return in the time of global recession. 

The idea of FUPOWER is then come to life. 

To make it more memorable, we also create Mr.FUTU, a brand avatar who helps the customers to catch the bull and get rid of the bear whenever and wherever.

Ranking of Futu APP jumps to No.1 in App Store  in two weeks after campaign launch