CLIENT

Huatai International

SUB-BRAND

Zhangle Global investment App

SCOPE OF WORK

Media Plan/ Buy,
Branding,
Advertising Strategy,
Photography Production and Management,
IG Filter,
Event Strategy, production and management,,
Celebrities Line Up and Management

DESCRIPTIONS

How can we turn a penny into a snowball? 

To most HKers, the petty cash in their bank account is just like a widow in a secret garden. Invisible, no matter how hard it cries, particularly in a world with zero or even negative interest rate. 

At the tipping point of an economic crisis when both stocks and funds are sliding almost at the same time, We see it is an indispensable chance to promote Cash Plus, which is a cash management product allowing customers to make the most of its’ petty cash investing in stocks with guaranteed return.

Our Idea
Expecting most of the customers to overestimate the potential of their petty cash as it could only have tiny interests in the bank traditionally, we came up with an idea dubbed “N Discovery of Mr. and Ms Petty” in order to change people’s perception.