CLIENT

Huatai International

SUB-BRAND

Zhangle Global investment App

SCOPE OF WORK

Branding
O2O Strategy and planning
Event production, operation and management
IG Filter design, production and promotion
Celebrities Line Up and Management

DESCRIPTIONS

There is one single dream for all 7 Million HKers in March every year.

To have cash handouts from the HKSAR Government.

Even if this undreamable dream comes to life though, why do we restrict ourselves from having such a sweet moment only in one month but everyday in the whole year?   

Leveraging on the Cantonese slang of “Giving sweetness” which means “Giving cash handout” literally, we design an O2O event dubbed “Giving you sweetness everyday” in order to highlight the benefits of Huatai Cash Plus that you can get cash handout daily. 

Our Idea
We design a Candyland with interactive games and AR filters which allow our customers to instantly get the “Sweetness” digitally and physically. In each candy, there’s a prize to intrigue customers to open a cash management account on Zhangle Global. We also invited two celebrities, Mosses Chan and Master 7 who are famous for cash management to come to the offline event to share their insights on cash management and investment in nowadays financial turmoil. 

Seeing is believing.  To let our customers cut their teeth of receiving “Sweetness” even before the event starts, we create an intriguing AR filter to allow HK netizens to play, to try and to taste the sweetness digitally. It on the other hand also ensures more traffic to come to our Candyland as prizes are collected at the event counter.

EVENT

event video