CLIENTS

Mastercard Hong Kong

SCOPE OF WORK

Advertising Strategy and Idea,
Creative Development,
Video Production,
Social Media Promotion,
KOLs Management,
Event Management

DESCRIPTIONS

Orange and yellow might be the official branding colors of Mastercard, but Green has become the NO.1 highlight of the corporation in recent years. 

However, green is no longer a fresh concept, some would even say it’s over done. How could we add a hint of innovation into the sustainability project was one of our main focus. 

Pandemic has split people apart but not their heart. Leveraging on people’s eagerness to reconnect together after experiencing distancing policy for more than a year,  we turn this sustainability project into an engagement allowing our cardholders to re:connect not only with their mother nature but also the people they care for.

By creating a priceless moment for Mastercard cardholders to reconnect with their friends, family and even frenemies, #Waste Not Workshop is more than just a workshop, but a heart-warming message with creative craftsmanship that we can’t forget.