Mulian Hotel Branding Campaign –
where life comes into bloom

CLIENT

Mulian Hotel

SCOPE OF WORK

Branding, Advertising Strategy,
Video Production,
Content Strategy & Creation,
IG Story

DESCRIPTIONS

Being hustle and bustle in a concrete jungle, to lift our mood seems to be a thing of luxury, so how could we change our routine life with just a few steps?

That’s what travelers, especially business and jaunt travelers want to know. 
We therefore created a campaign called – Own your own pace to inspire our customers to rethink about the deeper meaning of time.

BRANDING VIDEO

By borrowing the interest of contemporary dance, we subtly show that you can always slow down and take your own pace again once you step in Mulian Hotel, a world filled with art pieces, aroma, energy and seasonal favours. 

Here is what life comes into bloom. The Mulian Hotel.

INSTAGRAM PHOTOGRAPHY

A picture is worth a thousand words. What if we have a thousand pictures? 

In order to project a consistent image for Mulian by posting tasteful and aspirational photos, we create a hub to house all the pictures and contents associated with the hotel.

VERTICAL
VIDEO

According to research, vertical video has a 90% completion rate compared to its horizontal counterparts. In order to fit with the mobile usage behaviour and catch the eyes of the digital natives swiftly, we produced a number of vertical videos with each highlighting one specific feature of the hotel.