CLIENT

Qualcomm

SCOPE OF WORK

Adaptation Strategy,
B2B Strategy,
Branding,
TVC,
KVs,
Collaterals

DESCRIPTIONS

When will today’s fast be tomorrow’s slow? Anytime, but not necessarily anywhere.

China, a nation that has lost a century in technology development, now would like to catch up with its western counterparts in a buzz-light speed. Theoretically, It should give a warmest  welcome to Qualcomm, the inventor of 3G and 4G. However, It has a love-hate relationship with this technology giant amid potential leakage of confidential and sensitive data. It makes Qualcomm hard to convince the business sector to open its door for collaboration.

Knowing that to be the superpower again through technology advancement is also the ambition of the general public, we changed our approach from B2B to B2C2B, meaning to create a great brand among the Chinese in order to increase demands on quality products and services provided by Qualcomm.   

The idea – we position Qualcomm as the essential accelerator of reaching China pride.

KVs