CLIENT

Sloggi

SCOPE OF WORK

Adaptation Strategy (China & Taiwan),
Online Video Production,
Music and lyrics writing,
WeChat & Weibo Content Creation,
H5 Game Design,
Production and Strategy

DESCRIPTIONS

When we are having a fight, who will win? Males or females? Most people think it will probably be men.

However, when women take a fight, they seldom take over the opponents with their physical strength, but with their smartness, especially their linguistic power to achieve what they would like to achieve. In China, films like Nothing But Thirty and 29+1 are recently popular, people have started to put the focus on women’s inner strength, how they use their soft skills to be the winners of their own lives. 
On top of the insights, we adapted the Comfortable Conquers(舒服攻掠) campaign of Sloggi, a global bodywear brand to China online and offline by strengthening the relationship between women nowadays to Sloggi’s bodywear. When women are comfortable, they are confident enough to do anything, from physical challenges to psychological barriers, while the comfort comes from Sloggi’s bodywear, they are now well-equipped and always ready to win the battles.

WeChat H5 Game

To offer immersive product try out even before our customers have chance to fit it in the brick and mortar, we created a H5 game on Wechat to allow them to test which products and colour fit them best.