CLIENT

Wong ChiKee Noodles

SCOPE OF WORK

Creative Idea,
Video Production,
Event Design,
Art Direction,
Copywriting

DESCRIPTIONS

We eat for desire, meanwhile, we eat for an emotion. 

Food brings us happiness, but not in one way. In fact, happiness not only comes from the taste, but our specific feelings and memories being reinforced when we eat, which could even bring people together. 

To amplify our ideas, we therefore produce the Wong ChiKee Noodles’ brand video using human-interest story on top of the background of the brand, highlighting the unique ‘taste’ and feelings bring from the Grandpa’s Noodles (爺爺麵) and their relationship, and the concept of family and legacy.