Yoshinoya HK “Taste The Missed Taste” Campaign

CLIENT

Yoshinoya HK

SCOPE OF WORK

Advertising Idea and Content Production
KOLs and MIs line Up and Management
Oversea Production Management
Media Plan/ Buy

DESCRIPTIONS

Japan is well known for being the second home of HKers.

Aimd pandemic and travel restrictions, most HK consumers have no chance to visit Japan and taste the missed authentic Japanese flavors. Believing every challenge is also an opportunity, we launch the “Taste The Missed Taste” campaign for Yoshinoya HK leveraging on such sentiments. Since Yoshinoya has not launched any campaigns in the past two and a half years, its image of a Japanese Authenticity is vanishing. We then worked with a number of KOLs who are either HK based Japanese, big fans of Japanese culture and travel or Japan based HKers in order to create a reshape and refresh the perception of Yoshinoya HK in the market.