CLIENT

Yoshinoya HK

SCOPE OF WORK

Advertising Idea and Content Production
KOLs and MIs line Up and Management
Oversea Production Management
Media Plan/ Buy

DESCRIPTIONS

Good timing is the key to success for online and social media campaigns. 

Leveraging on the border reopening of HK with Japan, we initiated a number of communications to fuel up the momentum of the original Yoshinoya winter promotion. We line up with HK Youtubers who are based in Japan to produce online content that showcases the new favor of Yoshinoya in a heart warming approach. 

It is always said that food is the best memory to recall a relationship. This time, we let our new favor, the Hokkaido Pork Shabu Shabu to tell the story of a Japanese mom and a boarding student. The story is a portrayal of the relations between general HKers and Japan which was being described as the 2nd home of HKers

Phase Online Video